Today I'm finally able to tell you about an amazing project I've been involved in with one of my favourite online interior home stores Made.com! It has launched today and is called Made Unboxed, a new online social community where customers can share pictures of their real homes. As soon as I heard what it was all about, I immediately wanted to take part as already have quite a selection of their products in my home! You can see few photos above of my home from my profile, check out my full Unboxed profile and photos here.
MADE.COM sells a wide range of designer furniture online only, cutting out all middle men to bring high quality items at a reduced cost and connect customers directly with the product makers.
Made Unboxed enables people to connect with existing MADE customers who live around you, you can even search by area or for a specific piece to see who has bought what in your area.
I think this is such an incredible idea to involve real people and their very real homes, I'm definitely more likely to buy a product if I can see it on display and in use in peoples homes and not just in a highly styled photoshoot. Also a brilliant way to gather interior design ideas and inspiration, an interior lovers dream!
Chloe Macintosh, MADE.COM Co-Founder and Creative Director, said:
“Unboxed contextualises our products without the need for costly lifestyle shoots or high street shops, which ultimately the customer would pay for. But more than that, Unboxed demonstrates ‘collaborative consumption’ a movement empowering consumers to take inspiration from each other"
As part of this project, MADE.COM commissioned a survey to show the lengths we go to in order to have sneaky peek at the interior of our neighbour’s houses. Results show more than one in 10 Brits have admitted viewing a property with no intention to buy – most common in London, where 19% of people have posed as a buyer! I've never done this myself but constantly looking online at homes for sale and also websites showing private homes of other people just to have a good nosey around, something I believe most of us love to do!
As soon as Unboxed went live, I was excited to have a browse and curious to have a look, there are some amazing profiles and gorgeous homes, more importantly real homes, you can also leave comments and like your favourite pictures. If you already have some amazing Made.com pieces, I would highly recommend you create a profile and get uploading. See my Made Unboxed profile here. Hope you like it!